Lot 789

Fort Lauderdale 2013

1957 Lincoln Premeire

Laurence Gartel "Art Car"

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$38,500 USD | Sold

United States | Fort Lauderdale, Florida

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Identification No.
57WA34304L
  • "Car art" from Laurence Gartel; known as the father of digital art
  • Cars are a favorite Gartel canvas
  • Utilization of classic cars to represent classic American life
  • Unveiled at hangar party that kicked off the Boca Raton Concours d’Elegance
  • Beautiful reflection of 1950s style

Laurence Gartel is known as the father of digital art. His works have been displayed in many places, including the Museum of Modern Art, but thankfully for the automotive world, one of his favorite canvases is cars. He’s created art wraps for everything from a Rolls-Royce to a Tesla, and this Lincoln reaches back by using a classic car to represent classic American life.

The hangar party that kicked off the Boca Raton Concours d’Elegance was also the premiere for two new Gartel art cars. SXLiquors, makers of Sexier brand spirits, gave Gartel a 1957 Lincoln Premiere Convertible and a 1959 Cadillac Fleetwood Limousine. He used the style of these chrome kings as a backdrop to visually link other milestone in the era from which they came.

The Lincoln primarily carries the liquor company’s theme as the tail fins include visuals of cocktails (don’t drink and drive). Of course where there is liquor, there are women, and the Lincoln also carries examples of 1950s style sex on wheels. Possibly what ties this theme together the best is the quote that runs across the hood, “Making the world Sexier one sip at a time.”

The Lincoln is close to stock condition other than the highly-regarded digital artwork on its exterior.