The Mercury brand was part of the Ford Motor Company, launched in 1938 by Edsel Ford, son of Henry Ford, to market entry-level luxury cars slotted between Ford-branded regular models and Lincoln-branded luxury vehicles. This marketing approach was comparable to what General Motors' Buick (and former Oldsmobile) brand, and Chrysler's DeSoto division had similarly accomplished for their parent companies.
The name "Mercury" is derived from the messenger of the gods of Roman mythology, and during its early years, the Mercury brand was known for performance. Through rebadging, the majority of Mercury models were based on Ford platforms.
Over the years, the marque’s image has gone from a premium Ford to a baby Lincoln. In the 1960s, however, Mercury staked out a persona of its own, which had models in three sizes that were priced from barely $2,000 to more than $3,500. At the top of the line was the Park Lane, such as the model of this car.
According to available build records, the 1966 model year saw a total of 38,800 Park Lanes built in four different body types. This included the ‘Breezeway’ Four-Door Sedan, a standard Four-Door Sedan, a Two-Door Hardtop and the Convertible. The same production records convey that only 2,546 convertibles were built and far fewer are thought to have survived.
This particular example is presented in a powder blue tone with white bucket seats, original white soft-top and white top boot. This is accented by maroon carpet, dash and seatbelts. This Mercury Park Lane is reported as a very rare, one-off, special order example that is powered by a 410-cid, 330-hp Marauder V-8 engine which is mated to a desirable and uncommon four-speed manual transmission. It is reported that this Mercury has its original interior, original convertible top, original factory features and has one repaint since new. The car has also only experienced three sympathetic owners and has been sparingly used over the years. This originality also carries over to the engine bay. Further features are radial tires, great chrome elements, power steering and AM/FM radio.