California | Lot 176

1970 Campbell Promotional V-8



$77,000 USD | Sold

United States | Burbank, California

1 August 2013

Identification No.
  • 350-cid OHV V-8 engine, three-speed automatic transmission
  • Shaped like a can of Campbell’s V-8 Vegetable juice
  • Sealed beam headlights hidden in replica gas-light housings

Chassis no. T8765521

350-cid OHV V-8 engine, three-speed automatic transmission, tubular front axle with live rear axle with trailing arm coil-over-shock suspension, and front disc, rear drum hydraulic brakes. Wheelbase: 100-inches.

Among the many promotional cars built by King of the Kustoms George Barris is this vehicle for the Campbell Soup Company. Using an automotive theme to promote Campbell’s popular V-8 vegetable juice brand, it is built in the shape of a V-8 can, sitting on an angle-iron chassis.

A two-passenger cockpit is upholstered in white vinyl, with black shag carpet on the floor. Sealed beam headlights are hidden in imitation gas lamps, and external exhaust headers and pipes are installed on each side. A tank at the rear dispenses V-8 juice with a tap in the center of the spare tire. Useful for all sorts of promotions, this vehicle could simply be used for fun.

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