Pontiacs received all-new styling for 1957. “Bunkie” Knudsen was the man responsible for the changes after becoming Pontiac’s General Manager. After seeing a production-ready 1957 model for the first time, he decreed that the trademark Silver Streaks (he called chrome suspenders) dating to 1935 be removed as he felt they made the car seem old-fashioned. Guided missiles were also making news at the time so he had the side trim shaped to look like them. Knudsen believed, “You can sell an old man a young man’s car, but you can’t sell an old man’s car to a young man.” With that, he set about changing the image of Pontiac forever.
Auburn Spring 2014
1957 Pontiac Star Chief
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$67,100 USD | Sold
| Auburn, Indiana
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This Star Chief Convertible is one of 12,789 built for 1957 and is equipped with a black convertible top, 347-cid Strato Streak V-8, Hydra-Matic automatic transmission, wide whitewall tires and Continental kit.
