Long before the modern Paint-to-Sample program became a celebrated feature of Porsche’s specification process, discerning customers could still specify their new 911 in an extraordinary array of colors, finishes, and equipment, creating automobiles that reflected their owners’ personal tastes. These early commissions, often produced in remarkably limited numbers, offer a fascinating glimpse into Porsche’s longstanding tradition of craftsmanship and customization. Among the most distinctive expressions of this philosophy is this early 911 Targa, delivered new in the particularly rare and evocative shade of Light Lilac (PTS 9910).

Delivered new to Düsseldorf in January 1973, the Targa was specified with black leatherette upholstery, providing a restrained contrast to the pastel exterior. It is an attractive combination, allowing the Light Lilac paintwork to make its impression without competing with an equally assertive interior treatment. The original order also included 15-inch wheels, stabilizers, a driver’s-side Recaro seat, wheelarch protection, and a steel front spoiler. A left-side antenna with speaker and noise filter completed the specification.

Of further interest, the car retains its matching-numbers 2.4-liter engine, as confirmed by correspondence with Porsche. This important detail complements the unusual factory color and equipment, adding to what is already a highly appealing example.

Distinctive without later embellishment, this Targa owes much of its character to the choices made when it was ordered new. The combination of Light Lilac paintwork, black upholstery, and sporting appointments remains particularly engaging, while the matching-numbers engine provides an additional attraction for the discerning collector. It would no doubt be welcomed and appreciated at marque gatherings, serving as a reminder that the opportunity to create a truly individual Porsche is a tradition rooted in the marque’s earliest years.