If there was ever a car that understood the assignment, it was this 1970 Cadillac Hearse. Born from the gloriously over-the-top era of Pimp My Ride, it transformed a somber American funeral coach into a purple, skull-adorned party machine—with a coffin in the rear and a barbecue hidden inside.

At its height, Pimp My Ride was a cultural phenomenon, famous for turning tired, beaten-up cars into wildly extravagant custom builds. Across six seasons and 72 builds, the program became a showcase for the anything-goes spirit of 2000s car culture and helped usher in a new era of customization where excess was very much the point. For seasons five and six, Galpin Auto Sports was in charge of the show’s spectacular builds.

The subject of this particular episode stands apart as the final build of all. Featured in the sixth and final season, the hearse was transformed for a young chef whose worn-out ride needed a complete makeover. The body was drenched in a deep purple finish and covered in airbrushed human skulls, each one individually designed, while the cabin was reupholstered in plush purple velvet. Other infamous touches included a foldout flat screen TV, touchscreen head unit, 22-inch Asanti rims, and Bluetooth-controlled power features.

But the real showstopper was hidden in the casket compartment.

At the press of a button, a motorized coffin glides out from the rear. Lift the lid, and instead of the dearly departed, you find a fully functional barbecue grill, complete with a working refrigerator and yet another television screen. It is a quintessentially American spectacle: the hearse still looks every bit the part, but its final destination has shifted from the cemetery to the tailgate.

That contrast—part morbid curiosity, part television memorabilia, and part wonderfully unnecessary engineering—has ensured this Cadillac will always remain a touchstone of American pop culture. More than a hearse, this is a relic from an era when the sensible response to owning a Cadillac funeral coach was to paint it purple, cover it in skulls, and install a barbecue.