Once again the Sports Roadster made an appearance at the top of the Thunderbird lineup. At $5,563 it was also the most expensive T-Bird available that year. There were minimal changes in styling as this was the final year of the third generation of Thunderbird styling introduced in 1961. Known as the bullet birds, the reference referred to the look of the rear taillights. The Thunderbird found itself to have competitors with the introduction of the Pontiac Grand Prix, Buick Riviera, Olds Starfire and the Studebaker GT Hawk. As a result, sales dropped nearly 20-percent from the year before. It is one of just 455 Sports Roadsters of a total of 63,133 Thunderbirds produced for 1963.
Painted in classic Rangoon Red over a contrasting red leather interior, this T-Bird is equipped with the 390-cid V-8, automatic transmission, power steering and brakes and AM/FM radio and chrome wire wheels.