For 1955, the freshly restyled Mercury lineup featured a longer, lower styling theme, with the new Montclair taking its place at the top of the model line. The Mercury brand was much more than badge-engineered “upscale Fords,” as it appealed to the growing numbers of new-car buyers that demanded more for their money than basic transportation. With a successful product strategy that emphasized powerful and modern overhead-valve V-8 engines, glamorous two-tone paint treatments, and a multitude of standard and optional amenities, Mercury attracted record sales in 1955.

In 1956, Mercury advertising copy expanded on this successful formula: “You are ready to start a beautiful new friendship with a car that looks big, rides big, and is big in every way…your 1956 Mercury.” It goes on to emphatically state, “Your Mercury gives you not just beauty, but distinctive, exclusive styling; not just higher horsepower, but more useable horsepower; not just higher resale value, but the best resale value in the field.” In addition, the five NASCAR Grand National victories won by Mercury in 1956 created even more enthusiasm and favorable press for the marque.

The outstanding Montclair Sport Coupe offered here has recorded only 2,387 miles since the completion of its careful and painstakingly accurate frame-off restoration. It is finished in Carousel Red and Classic White, and the body is very straight, with all of its stainless trim and chrome beautifully polished and in fine condition. The paint is so deep and beautiful that it still looks wet. Under the hood is no disappointment, with proper fittings throughout, including hoses and clamps, and a high level of detail apparent, which extends to the correct glass windshield washer bottle. Of course, the car is loaded with options and accessories, including power steering, brakes, windows, and seat, as well as a radio, clock, and rear window defogger. Also of note are the stainless rocker panel moldings, rear stone guards, and fender “skirts.” The engine exhales through a dual exhaust.

As one would expect of an automobile restored and maintained at this level, this car was purchased by Mr. Day from the late Jim Miller, a renowned enthusiast and long-time Hershey attendee who was known for his outstanding eye for quality. It has been “kept up” to those high standards, with 2,387 miles since restoration, and it is still ready to be shown.