Facing stiff competition from other American half-ton pickup truck manufacturers, like Ford and Dodge, in 1932 and 1933, Chevrolet needed something new and refreshing to differentiate their line of pickups from their competitors. Both Ford and Dodge were designing their trucks independently of their other automobiles, and Chevrolet needed to do the same to retain their place in the market. By 1934, Chevrolet introduced a line of pickup trucks that did just that. These trucks introduced new styling with components that were not interchangeable with their passenger car cousins, and these new pickup trucks would plant the seed for Chevrolet trucks to grow and prosper as their own platform in the future.

Introduced in December 1933, Chevrolet’s new line of pickups was drastically different than their predecessors. Styling was more attractive and featured smoother and slightly more voluptuous fenders, and the designers revised the grille; all of these updates helped to increase the fluidity of the truck’s design to make it more appealing to customers. Engineers also stretched the wheelbase to 112 inches and moved the engine placement further forward on the chassis. The split between passenger cars and pickup trucks of this year also allowed for the introduction of a brand-new frame. This new frame was much sturdier and stronger than past frames in Chevrolet’s trucks, which allowed the new 1934 models to haul heavier loads and function more effectively as trucks.

Manufactured in Tarrytown, New York, in 1934, this half-ton DB Master Closed Cab Pickup is equipped with Chevrolet’s 206-cubic inch inline six, which is mated to a three-speed manual transmission. As the recipient of a full frame-off mechanical and cosmetic restoration, it goes without saying that this truck is in fantastic condition, inside and out. This Pickup is driven frequently during the summer months, and it will surely be enjoyed by its new owner. In conclusion, this is a fantastic truck and an excellent example of an important year and model within the history of the Chevrolet pickup truck. Recently, pickup trucks of this era have garnered a lot of interest from collectors, and this example would certainly receive many compliments while out and about.