Selected cars exhibit a certain class, a sleekness of line and smartness of detail that instantly set them apart from other automobiles. These are qualities found in abundance and provide the distinction that the Dodge Custom Royal Lancer enjoys. This model was completely substantial in every respect, with nothing compromised to provide the buying customer with the ultimate in luxury, in comfort, in motoring ease. In every sense of the word, the 1959 Dodge Custom Royal Lancer was widely regarded as a truly fine car.

The line was promoted as being the “first all-pushbutton car” by having, at the touch of your finger, the ability to engage the automatic TorqueFlite transmission into gear and experiencing the “smoothest go on the road.” This was a standard feature for the Custom Royal models, as they continued to represent the top trim level and included all of the Royal features, plus they show the Custom Royal name on the wide, ribbed molding at the front of the rear fender fins. This treatment was highlighted at the back with “Jet-Trail” taillight design that is accented by beautiful brightwork trim details and crisp lines. The front follows this highly-sculpted theme with a full-width grille and eyebrow arches over the headlights to display what some critics of the era described as a permanent scowl and definitely a display of intimidation.

This sense of strength was confirmed by the fact that the Custom Royal Series convertible came from the factory with a strong 361-cid, 305-hp Super Ram Fire V-8 engine as its standard unit. Additional features on this Coral and Rose Quartz two-tone beauty includes its three-tone interior that is presented in black, white and gray and a white soft-top. The new-for-1959 seats provide great ease of access and egress with swing-out swivel seats that pivot 40-degrees to allow for maximum convenience and comfort. Other desirable features are a power top, dual mirrors, AM radio with dual antennas, distinguishing badging and brightwork, factory hubcaps and whitewall tires.

According to established sources, only 984 similar cars were built, with surely many fewer surviving to this day; the Dodge Custom Royal Lancer Convertible is a well-respected platform that is worthy of your close inspection.