The 200EX concept at the 2009 Geneva auto show had been known only as the RR4, until it was decided that their new luxury sedan would be called the Ghost. Production commenced later at the company’s Goodwood plant in the United Kingdom, and European deliveries began shortly after. Sales in the United States and Asia waited until the second quarter of 2010. Base price for the Ghost in the United States was listed as $245,000.

The final specifications for the then-new Rolls-Royce consisted of a 6.6-liter turbocharged V-12 with 563 horsepower mated to a ZF eight-speed automatic transmission. Zero to 60 mph is said to take 4.8 seconds, and the top speed is factory-governed at 155 mph. The 2010 Ghost slotted below the Phantom range and provided Rolls-Royce a more attainable model to compete against the Bentley Continental Flying Spur, as well as the 2010 Aston Martin Rapide.

Rolls-Royce CEO Tom Purves said the Ghost name was appropriate for the model because it evokes a sense of “adventure and technical innovation,” as well as “flair and style.” The Ghost shared the Goodwood plant’s paint, wood, and leather workshops with the Phantom where the vehicle assembly was handled by a separate production line.

This is an absolutely beautiful and little-used luxury car of the highest order. With approximately 15,000 original miles, this car came from the factory with over $62,000 worth of options for a final MSRP total of $307, 875. The owner conveys the Ghost is “like new” and has had recent servicing that included a Conditional Based Service (CBS) Scope, oil and brake fluids, micro filter and also replacement of the leak detection pump at the cost of $2,300.

Finished in elegant Diamond Black with Satin Silver aluminum hood, the interior of this Ghost presented in Seashell. It is absolutely loaded with options that includes Drivers Assistance Package #3, rear theater configuration, camera system, comfort entry system, panorama sunroof, individual seat configuration, front and rear ventilated seats, front massage seats, lambswool foot mats, 20-inch chromed factory alloy wheels, chromed exhaust tips, night vision, both keys, two umbrellas and R-R is prominent on all headrests.

The conveniences are generous and the associated controls are presented in a manner expected of such a fine car. The back doors are rear hinged and capture an aura of traveling sophistication. Every inch of Ghost delivers on the power of simplicity. With high-waisted curves surging from the rear axle, it is dynamic and agile, even at rest. From the driver’s seat you experience a unique sense of control and potential at your fingertips. As a passenger you’re enveloped in the intimate and convivial interior.

Seductively simple, if offers the essence of Rolls-Royce in its simplest, purest form.