Whitley of Cow Lane, Coventry, was owned by Walter Hubbard and produced motorcycles in Coventry from 1902 to 1905.

This firm built its own engines, some of which were water-cooled and which hung from the down tube of their motorcycles and sidecars. To help with engine cooling, the later was fitted with air scoops. With belt drive and braced forks, it was a primitive design. The company appears to have closed in 1910, but in 1919 the Whitley Manufacturing Co was formed and may be connected.

The bike being offered over the block is an original paint example and the only one known to exist today. It is believed to be a 1902 model, although the Sunbeam Motor Cycle Club Pioneer Register Certificate #1837 dates the motorcycle as a 1904.