At the model’s introduction to replace the Fiat 2300 at the Geneva Motor Show in March of 1969, Fiat may have only intended for the 130 to be produced in sedan or coupe body styles, but the Agnelli family had a slightly different idea. Meeting the family’s desire for something just as luxurious but altogether more practical, the Fiat Centro Stile penned the 130 Familiare, which was then executed by Officina Introzzi, a coachbuilder based just outside of Como. Outfitted with a 3,200 cc V6-engine with three-speed automatic transmission, the Fiat 130 also boasted independent suspension at all four wheels, making the Familiare extremely comfortable for all journeys.

Just three Fiat 130 Familiares were built, including this example, the very first and thus intended for the use of Gianni Agnelli himself, with the other two built for Umberto Agnelli and a friend named Guido Nicola. All three cars were unique, with this example being arguably the most interesting and recognizable. Gianni had it painted in silver and fitted with faux wood trim on the sides and a roof rack fitted with a wicker basket, the only one of the trio to be equipped as such. Finally, an asymmetrical third rear brake light was installed, in order to better alert Gianni’s security team to his movements while following him.

The car was kept at Agnelli’s home in St. Moritz and used by him accordingly during the winter months, with the roof rack and basket carrying skis to and from the slopes. Being such a powerful and influential figure in Italy, Agnelli always attracted attention of the paparazzi, and he was photographed with this car on several different occasions. He obviously very much enjoyed his 130 Familiare, and it remained in his ownership until 1985.

With its current custodians, the car has been well preserved in yet used as its manufacturers intended with the current owner, appearing most notably at the Villa d’Este Concorso d’Eleganza in 2014 and at The Ice at St. Moritz in 2022, where it received the Classic Driver Spirit of St. Moritz Award.