The first production Ferrari Luce—the Italian marque's hotly debated debut electric car—has sold at the RM Sotheby’s Monterey auction for $40,000,000, making it the most expensive new car ever sold at auction.

The car, estimated at $1,100,000, was auctioned for charity, with all proceeds benefiting educational initiatives through the Ferrari Foundation.

Designed under the direction of Sir Jony Ive, the former Apple design chief, the Luce combines supercar performance with SUV practicality. Four electric motors—two on each axle—produce a combined 1,036 brake horsepower.

Its design is unlike that of any previous Ferrari. A distinctive flying-bridge C-pillar, rear-hinged rear doors, and unusually clean body surfacing—with remarkably few visible shut lines—give the Luce a strikingly unconventional appearance. It is also the first series-production Ferrari to feature a separate subframe.

The interior takes a similarly restrained approach. A three-spoke steering wheel nods to classic Ferraris, while the cabin favors physical switchgear over touchscreen menus, in contrast to many contemporary rivals.

Known as "Chassis 0," the car is the first production example of the Luce program and carries a plaque confirming its significance. It was commissioned through Ferrari's Tailor Made program, the marque's bespoke personalization service.

It is finished in exclusive Madreperla Semi-Gloss paint developed specifically for this example. The pearlescent finish shifts from green to violet depending on the angle and intensity of the light. Inside, metallic Le Mans leather in Perla is paired with Grigio Corvara trim in place of the traditional black, while the wheels and brake calipers are painted in matching white.