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1950 Land Rover Series I SWB "Car Zero"

Sold For $240,800

Inclusive of applicable buyer's fee.

RM | Sotheby's - THE ELKHART COLLECTION 23 - 24 OCTOBER 2020 - Offered on Saturday


Chassis No.
Factory Restoration No.
06115273
LR FR0001
  • The original show vehicle for Land Rover Reborn
  • Restored by the factory at Solihull to its original glory
  • Correctly and authentically finished throughout
Please note the title for this particular lot is in transit and, in light of current world events and limited government office hours and closings, may be considerably delayed in reaching the successful buyer. It is expected that the delay could be up to six to eight weeks or more. Please speak with an RM representative for further details.

In early 2017 Land Rover announced they would be hand-selecting 25 of the iconic original Series 1 models from around the world and meticulously restoring them as part of a program dubbed "Land Rover Reborn." Each of these vehicles was brought into a special shop at the spiritual home of Solihull, assessed by the Reborn team, and meticulously restored. What can be restored or preserved is maintained; what must be replaced is replaced with new pieces made using the original materials and processes from some 70 years earlier.

The Series I offered here is “Car Zero,” the very first Land Rover restored by Land Rover Reborn. Discovered in Queensland after many years as a farm vehicle, it was brought back to Solihull and restored in the original livery, Bronze Green with period-correct green vinyl upholstery. It retains its original gauges and hardware, all beautifully finished, and retains a correct 1.6-liter, 55 bhp gasoline engine under the hood. Reportedly, the build took several months to complete, but the end result is simply as good as new—literally!

“Car Zero” was utilized extensively in promotional materials before joining the current collection. It remains in immaculate condition down to the paper delivery tags on dashboard controls and records only 126 kilometers since its rebirth. Equipment includes the correct canvas top and removable side windows, as well as a car cover.

This is a very special part of Land Rover history—the very first Series 1 to be “Reborn.”

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