In an effort to rid itself of the stodgy ‘Styleline’ and ‘Fleetline’ monikers, Chevrolet began a new chapter in 1953. Three separate model series were created, and the premium Bel Air was born. Two lower series, the 150 and 210, also emerged. The 1953 Chevrolet was advertised as "Entirely New Through and Through," due to the restyled body panels, front, and rear ends. It was the dawn of a new era.
Dealers introduced the 1953 Chevrolet on January 9th of 1953. Almost every 1953 hardtop was a Bel Air, but it was possible to order the mid-range 210 in a hardtop. Only 12% of all hardtops were 210 models, and only a few survive today. This car has had a complete cosmetic restoration, with outstanding paint, chrome, and stainless trim. Even upon the closest inspection, it is difficult to fault the fit and finish of the exterior accessories and bright work. It is believed that the 33,000 miles on the odometer are correct though the title shows exempt, and it retains the original, excellent upholstery, due to the presence of its original plastic seat covers. Beneath the hood is the venerable overhead valve 235 inline six-cylinder engine mated to a three-speed manual transmission. The entire drivetrain has been rebuilt, resulting in smooth, quiet operation. Fully detailed, the engine compartment sparkles like new. As a show and cruise-ready Chevrolet, this would be the perfect example to take center stage at a national meet.