27 October 2018

The Porsche 70th Anniversary Auction

Porsche Experience Center Atlanta, Atlanta, Georgia



RM Sotheby's, in collaboration with the Porsche Experience Center Atlanta, is delighted to announce The Porsche 70th Anniversary Auction, an exclusive, single-marque auction to be held at the ground-breaking home of Porsche Cars North America (PCNA) in Atlanta. Set for the weekend of 27 October, the sale shortly follows official U.S. 70th anniversary celebrations taking place as part of Porsche Rennsport Reunion VI and will feature approximately 70 of the world's most important and most sought-after collectible Porsche models, spanning the marque's illustrious 70-year history as a sports car manufacturer.

RM Sotheby's has long established itself as a market leader in the sale of rare, significant Porsche cars at auction, with exceptional examples offered across the company's North American and European calendar of auction events. In the last two years alone, RM Sotheby's has been at the helm of a nascent and developing sector of collectible Porsche vehicles, which broke ground at the company's 2016 London sale and brought global attention to the collectability of Type 993 911 specials. RM Sotheby's has continued to bring outstanding Porsche cars to auction, most notably led by single-owner groups which have yielded record results at its Paris, Amelia Island, Villa Erba, and Monterey events. 

The American market has always played a pivotal role for Porsche, beginning with the introduction of the legendary 356 Speedster in the mid-1950s. Today, this importance is evident with the opening of the Porsche Experience Center in Atlanta—the first immersive brand center built by Porsche in North America—which also houses the corporate headquarters of Porsche Cars North America (PCNA). This one-of-kind, state-of-the-art facility showcases a commitment to both design and functionality and serves to provide an incomparable experience among automotive brands. Beyond its captivating architecture, One Porsche Drive invites customers, business partners, and brand enthusiasts alike to celebrate every aspect of Porsche. The Porsche Experience Center supplies the perfect setting for an auction marking milestone models in the brand's incredible road and motorsport lineage. A second North American Experience Center opened in November of 2016 in Carson, California, and shares its home with Porsche Motorsport North America (PMNA).

"RM Sotheby's entire global team is thrilled to be working with Porsche to present the Porsche 70th Anniversary Sale," says Kenneth Ahn, President of RM Sotheby's. "We've witnessed record-setting results and incredible atmosphere at several manufacturer-supported single-marque sales over the last decade, and we look forward to offering our clients an unparalleled auction experience in Atlanta this fall. The Porsche Experience Center demonstrates the incredible lifestyle that Porsche ownership affords and celebrates the ultimate enjoyment of any of their models—driving them. Spectacularly designed with attention to detail paid in every regard, from the upholstered seats in Restaurant 356 to the precision of the track, Porsche DNA is visible in every square inch of the place. We look forward to collaborating with Porsche to deliver an unforgettable experience for Porsche collectors and enthusiasts in celebrating the brand's 70th Anniversary."

"We are excited to open our doors to RM Sotheby's exclusive Porsche-only sale this coming October," said Andre Oosthuizen, Vice-President of Marketing for Porsche Cars North America. "Even before the full concept of our first Porsche Experience Center in North America saw the light of day, we realized the tremendous opportunities a facility like this would attract. In fact, in the three short years since our Grand Opening, we've hosted multiple major movie productions, have seen 115,000 enthusiasts come through our doors, opened the Porsche Classic Center, and created rotating displays in our Heritage Gallery. Our Porsche Experience Centers are a natural location for a classic automotive auction of this magnitude, and we look forward to working closely with RM Sotheby's to ensure they, and their guests, have a successful weekend at our home in Atlanta."

Making for a weekend packed with automotive excitement, the entire Porsche Experience Center Atlanta (PECATL) will be open for RM Sotheby's registered bidders to enjoy, all made easily accessible thanks to the facility's location adjacent to the runways of Atlanta's Hartsfield-Jackson International Airport. Amenities include a 1.6-mile driver development track; a Business Center; Classic Car Gallery and Restoration Center; and, the Porsche Exclusive – Personal Design Studio. In addition, the Experience Center includes a Driving Simulator Lab, the Porsche Driver's Selection Store, the Carrera Café, and Restaurant 356 for the ultimate fine-dining experience. The PECATL campus is also home to Solis, a luxury hotel overlooking both the track and the airport runways. Stay tuned for further information on additional events planned throughout the weekend.

Recommended Accommodations

Two Porsche Drive
Atlanta, Georgia 30354

To reserve a room at this property, please contact Azar Khosrowshahi at +1 310 559 4575.


The Porsche Experience Center Atlanta (PECATL) is a state-of-the-art facility, and we invite you to visit all the North American Porsche headquarters has to offer. Located mere minutes from Hartsfield-Jackson Atlanta International Airport, PECATL is very easily accessible and within a short drive of the greater Atlanta area and all the dining and entertainment options this city has to offer.

The Solis Two Porsche Drive hotel is directly across the street, and while available rooms are limited, we encourage you to inquire today. The hotel also features Apron, a superb dining facility on its ground floor, serving a menu of modern Mediterranean fare and fresh pastas using local ingredients and specialty seafood dishes. Also of interest at the Solis hotel is the Overdrive rooftop lounge, which features an exceptional view of not only the PEC track and runways of the airport, but also handcrafted cocktails, small plates, and live music.

Directly across the street and on the actual grounds of PECATL, dining options include the Restaurant 356 and Carrera Café, both of which offer outstanding local fare within a modern yet elegant and decidedly Porsche environment. Restaurant 356 is a superb sit-down option for which reservations can be made on opentable.com, while Carrera Café is ideal for a coffee and lighter fare in short order.

With over 40,000 square feet onsite, the PECATL also features a Heritage Center with historic motor cars on display, a Porsche store, and driving simulator. Certainly the highlight of the facility is the 1.6-mile driver development track with off-road, kickplate, low-friction, and handling circuit elements.

As a reminder to all visiting guests, aside from the aforementioned dining options, the following activities are available upon reservation and must be booked in advance, as limited spots are available. To book any of these activities, please contact Azar Khosrowshahi at +1 310 559 4575 or via email at azar@rmsothebys.com.

Welcome Reception Honoring Jeff Zwart – Thursday, 25 October 2018
Tickets available at $25 per guest

Porsche will be kicking off the festivities with a welcome reception for guests arriving Thursday evening, celebrating the launch of Jeff Zwart's new book on the history of Rennsport Reunion. Copies of the book will be available at the event, which will also feature Zwart's SCCA Pro-Rally and Pikes Peak Championship-winning 911 Carrera 4 and include demonstration laps on the track.

Porsche Classic Carrera GT Symposium and Recommission Reveal – Friday, 26 October 2018
4:00 p.m. – 5:00 p.m.
Tickets available at $75 per guest

Hosted by Pete Stout, this unique symposium will center on the origin, history, and legacy of the Porsche Carrera GT, and include panelists Tony Hatter, Alex Fabig, and Uwe Makrutski. Taking place in the Porsche Heritage Gallery, participants will have the opportunity to engage with the panelists and see the first recommissioned Carrera GT from Porsche Classic Factory Restoration.

Porsche 70th Anniversary Gala Dinner – Friday, 26 October 2018
5:30 p.m. – 6:30 p.m. – Terrace Cocktail Reception
6:45 p.m. – 8:30 p.m. – Gala
Tickets available at $150 per guest

The evening's main celebration will be a gala dinner celebrating the past 70 years of the marque's history. This event will begin with a cocktail reception on the terrace of the Porsche Experience Center and end with a special musical performance by John Oates.

Access the knowledge

History is important to us, and we work hard to make sure all lots we offer are fully researched and historically accurate. With this in mind, we make sure to include all corresponding information and accessories, from certificates to tool kits, with the lots we sell. All of this is held at our history library on site, under the Access the Knowledge banner, so please visit us if you require further information on a lot being sold in our auction.

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    5:00 PM

    PREVIEW – $50
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    1:00 PM

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Porsche Experience Center Atlanta

One Porsche Drive
Atlanta, Georgia
United States 30354