The 1954 model year was a big one for Buick, as it marked the introduction of the sixth-generation Roadmaster flagship. Compared to its predecessor, the chassis was lowered and widened, and the handling was greatly improved. The long-running Fireball straight-eight engine was replaced by a new 322-cubic-inch V-8. Redesigned bodywork was more streamlined, and while the exterior of the Roadmaster was largely the same as that of lesser models in the lineup, it did have four fender-mounted “ventiports”—one more than usual—among other subtle cues, to help distinguish it from other Buicks.

But it was the more sumptuous interior that truly set the Roadmaster apart, with full carpeting, chrome bands on the seats of two-door models, rear armrests on sedans, and posher nylon, broadcloth, and leather upholstery combinations. It also featured an all-new instrument panel with horizontal speedometer. Standard equipment included power steering, power brakes, Dynaflow automatic transmission, windshield washers, glare-proof rearview mirror, electric clock, deluxe wheel covers, foam-cushioned seats, foam-backed carpets, padded dash, and, on certain models, power windows and a power seat.

The coupe offered here is finished in dark green and white with a matching interior. It features power steering, power brakes, power windows, and a Selectronic push-button radio. Wide-whitewall tires mounted to red painted steel wheels with deluxe covers complete this Roadmaster’s irresistible period-correct appearance.