The introduction of the Model A Ford in late 1920 represented one of the most significant turnarounds for any automaker in the 20th century. By the close of 1924, with sales of the Model T rapidly sagging in the face of more sophisticated competition, many believed that Henry Ford’s genius had come and gone. However, Ford’s son Edsel, a visionary mind, successfully lobbied his father into finally discontinuing his beloved “Tin Lizzie,” and he allowed the development of a new model.

The resulting Model A was a paradox: it was more complex yet far easier and simpler to operate than the old Model T that it replaced. A new, inline four-cylinder engine offered twice the horsepower, and the exterior adopted a number of Lincoln design cues, giving the “A” a fresh, modern, and upscale style all its own. Other advancements included four-wheel, cable-operated mechanical brakes, welded steel wire wheels, and Houdaille-type double-acting shock absorbers. Departing further from the spartan Model T concept, the Model A could be had in several exciting color choices, including green, grey, and, yes, Henry’s favored black. Initially available in nine body styles, starting at only $460, the Model A continued Ford’s tradition of offering an unbeatable value.

As expected, the Model A’s introduction was a highly anticipated event, featuring personal comments by Henry Ford in a flurry of pre-launch advertising and interviews. Franklin D. Roosevelt and Mary Pickford were early customers; in fact, several noted Hollywood actors posed for photos with their new Model As, proving the model’s high style and a sort of reverse snob appeal. Ford perfected the art of effective product placement, long before the term was invented, in one of the most successful new product launches in automotive history.

Richard and Linda Kughn’s Model A Roadster Pickup, from the first year of production, represents an unusual and sporty body style, combining the functionality of a hard-wearing truck with the open-top sprightliness of a roadster. Finished in green with black fenders, it is both cosmetically and mechanically excellent, as it has had a highly-correct and complete concours-level restoration. It is an excellent running example, following a recent rebuild of its fuel system, and it boasts a highly detailed undercarriage, with the frame of the vehicle displaying a show-quality finish that is as impressive as the exterior.

Highly desirable and quite rare today, this 1928 Ford Model A Roadster Pickup is a perfect collector car for the novice or expert alike, as it is both usable and very enjoyable, and it provides the owner with the option of open-air touring.