When introduced in September 1939, few imagined that the new Dodge body shell designed to usher in the 1940s would still be around at the end of the decade. Certainly contemporary when first introduced, the new Dodge, with its lower hood line, full grille and sleeker body with more flowing fenders, helped push the car manufacturer up to sixth place in the sales race.

As seen in the factory brochures of the time, Dodge informed the public to “Put aside all former conceptions of modern design, wind-streamed styling and breath taking luxury.” It was beauty with a purpose – every flowing line, each eye-catching contour was designed to reduce air resistance. Sally Dickason, a travel and fashion authority of the time, with Bonwit Teller of New York, described the car as “a palace on wheels.”

Buyers were also given a myriad of options to suite their specific wants and needs. Running boards, formerly standard fare, were now a ten dollar option and the Deluxe models, like the Convertible Coupe presented here featured added trim, a full horn ring, dual electric wipers, “Air Foam” seat cushions, richer upholstery and more. Other desirable features found on this Deluxe Dodge Convertible Coupe include wide whitewall tires, bumper guards, windwings, heater and radio.

Of the 129,001 D-14 Dodges built in 1940, only 2,100 were five-passenger Convertible Coupes and fewer still were Deluxe models, which makes this example very desirable.

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