Packard called its new Fourth Series eight-cylinder cars “Custom” models for 1928, in spite of the fact they were built on the company’s own assembly lines with nine production body styles, including the racy 2/4-passenger Runabout. Nevertheless, the Custom Model 443 was an impressive automobile by any definition, with Packard offering an additional 20 coachwork designs on this chassis from eight different coachbuilders, including catalogued custom options from the likes of Dietrich, Fleetwood, Holbrook, Judkins, LeBaron, Murphy, and Rollston.

As Packard’s most expensive Runabout, prices started at $3,975 when introduced on 1 July 1927. Riding on a lengthy 143-inch wheelbase, Custom Eights were powered by a 109-horsepower 384.8 cubic-inch in-line eight-cylinder engine mated to a three-speed manual transmission. Custom models included dual side-mounted spare tires, and most were fitted with wire wheels. While Packard still offered a six-cylinder engine in 1928, the trend toward larger and more powerful engines continued with Packard increasing production from 4,486 Eights built in 1927 to 7,800 total for all models in 1928.

All Eights delivered for the 1928 model year were equipped with drum cowl lights (replicating the headlights) and nickeled cowl bands at the rear of the hood. The radiator shell and all brightwork were nickel plated, however, later 1928 cars could be ordered from the factory with chrome plating as most manufacturers had adopted chrome for their 1928 models. It was also not uncommon for owners to have their cars later refurbished by replating the nickel with chrome.

This rarely seen Packard Custom Eight Runabout is well-appointed with dual side-mount spares, twin Pilot Rays and dual spotlights, luggage rack with trunk—replete with what appears to be an original Packard badge—rumble seat with gold door, and radiator with stone guard. A 2/4-passenger roadster body style at a price tag nearing $4,000 when new, coupled with Packard offering several less expensive runabout options, kept 443 Custom Eight Runabout production very limited with few survivors remaining today—further adding to the desirability of this sporting example.

According to the consigner, this outstanding Packard has long been stored away and rarely seen in the dry climate of Utah. It carries an older restoration that shows a lovely patina for touring or makes a perfect candidate for a concours-quality restoration. In any case, this lovely Custom Eight offers an exciting opportunity for the next caretaker to present a rare Runabout on the show field for the first time in many decades.