Pontiac came up with a nickname for their mighty GTO as it was featured in period brochures and advertisements; “The Humbler” became the term of choice, as in humbling the competition. They proclaimed, “The Humbler’s here. Wielding a tough, new Endura snout. Just sitting there, it’s a mind-bender.” But the nickname was truly earned on the road. It had a beefed-up suspension to handle the curves, where the front and rear stabilizer bars and firmer shocks could manage the pace. Deep bucket seats, center console and a no-nonsense instrument panel added to the visual impact; again humbling most of its period competitors.

The 1970 model year facelift is exemplified by this burgundy with black interior GTO, which also has the optional vinyl top, also in black. Running with the desirable 400-cid, 366-hp V-8 engine with Ram Air through functional ducts on the muscular hood, it also sports an optional hood tachometer for accurate shifts with the four-speed manual transmission that didn’t interfere with the driver changing his line-of-sight. Other features include tinted windshield, day/night mirror, remote driver’s side rearview mirror, factory AM radio, rear wing in the style of the Judge, factory Rally II wheels, BFGoodrich Radial T/A tires and PHS documentation.

Reliable sources indicate that in 1970 Pontiac built 32,737 GTO Hardtop Coupes. Of those, only 4,356 GTO’s and Judge’s received the coveted Ram Air engine, such as this car.