Powered by a proven Maserati 90-degree V-8 engine, the Bora was regarded as a true supercar that promised over 170-mph performance. This represents Maserati’s first mid-engine platform and debuted at the Geneva Motor Show in March 1971. Soon after Maserati went into full production and by doing so, introduced a number of fresh ideas to the Maserati marque, including the distinct stainless steel roofline. Giorgetto Giugiaro and his newly founded Ital Design studio were engaged to style the new model that was named for a bracing wind off of the Eastern Adriatic coast.

The 300.8-cid, 300-hp four cam V-8 has four Weber carburetors and is positioned longitudinally, connected to a five-speed ZF manual gearbox; ventilated four-wheel disc brakes provide the stopping control. Looking proper in red with a black leather interior with gray wool carpets, the Bora is also equipped with a Becker Mexico AM/FM/cassette, day/night mirror, power windows and factory alloy wheels, including the spare. In period, the Bora was tested as a legitimate 170 miles per hour machine.