Ford’s 1950 sales literature emphasized quality, incrementally improving upon the previous year’s new design. The changes were subtle, ranging from new push-button door handles, to “non-sag” springs and foam cushions that improved the comfort and longevity of the seats, which had a new choice of smart fabrics. Ford’s entry-level series, unnamed in 1949, was now known as the DeLuxe, and the upscale Custom line officially became the Custom DeLuxe.

The famous old flathead engine was treated to lubrication improvements, a new camshaft, timing gear, and a three-blade fan, improving its operation without changing the horsepower rating. A torsional stabilizer was added to the front suspension, and improved steering linkage resulted in “finger-tip control.”

The Custom DeLuxe convertible offered here is a beautiful restoration in Cambridge Maroon, accessorized with rear fender skirts, bumper guards, a dashboard clock, AM radio, map light, Magic Air heater, full wheel covers, and wide whitewall tires. Fit and finish throughout is beautiful, with a correct black and red interior, and a well-fitted black convertible top piped in red; the engine compartment is clean and show-worthy, with proper factory finishes and decals reproduced throughout. A full spare and tool roll accompany in the trunk, along with an original owner’s manual and brochures.

At the time of cataloguing the car showed only 98 miles since completion of its restoration, and accordingly, still presents as a new automobile, with an AACA Senior First Prize to its credit in the former ownership of John W. Testerman. The current owner notes it as “the finest one I have ever seen.”

This is a wonderful example of the elegant second-year “Shoebox,” finely presented and ready for more awards to its credit.