When introduced for the 1950 model year, the Mercury six-passenger coupe was touted as a smart and economical travel option for the businessman or for the family that loved to climb in the car and go for the proverbial Sunday drive. The model was noted for being a blending of the compactness of a business car with the broad-shouldered roominess of a sedan. Many hot rodders saw the clean lines and had different ideas.

The 1950 Mercury line continued the introductory year’s fully independent front suspension, as well as the new rear suspension. Found under the hood was Mercury’s exclusive 255-cid L-head V-8 engine with 110 horsepower. No less than 151,489 type 72 coupes were built on a 118-inch wheelbase chassis and were sold in 1950, at a cost of $1,978. ET “Bob” Gregorie’s sensuous styling quickly became a car customizer’s favorite – with many going to Barris’ or Ayala’s “lead-sled” shops directly from the selling dealer’s showroom floor!

This Mercury coupe is best described as a “mild custom” with most modifications engine-related. Constructed as a tribute to Dean’s “Rebel Without a Cause” movie Mercury, this black beauty was subjected to a full, recent and high-quality restoration. Triple chrome plating and polished stainless abounds, BFGoodrich wide whitewalls wrap the wheels and a period look wool broadcloth interior invites your entry. Subtle touches in the engine bay include finned Offenhauser heads, polished brass radiator header tank, a Fenton dual intake with dual Stromberg carburetors, and cadmium-plated Fenton headers leading to the dual exhaust system.