For 1939, Buick was making it happen with innovative advertising and promotion, soaring sales and a host of product improvements. Harlow Curtice, Buick’s chief, was determined to set a new sales record. The all-new front fascia of the 1939 Buick lineup united the automotive fashions of the 1930s with those of the 1940s. It was the last year for externally-mounted headlights, and even these started to look like they were beginning to melt into the fenders. The grille was also no longer reserved for the radiator, as it too was stretching horizontally out over the fenders in what is probably the most organic and seamless looking grille in Buick history. Also in 1939, the Buick became the official pace car for the Indianapolis 500.

Presented in a nice shade of gray with red pinstripes this 1939 Pontiac “Quality 115” has a tan velour-type interior. The Quality Six was a new type economy class model that employed the Chevrolet A-body shell with Pontiac front end sheetmetal, making a “small car with a big car look.” The painted body molding is an immediate identifier from the bright moldings of the Deluxe 120 Series 26 cars. This Buick is powered by a 222.7-cid, 85-hp inline six-cylinder with a three-speed column-shift transmission. This car also features a vee’d windshield, “bustleback” trunk, sunvisors, Hadees cabin heater, windshield-mounted fan, plus woodgrain trim on the dash and door panels.