In 1953, Buick and Cadillac were celebrating 50th anniversaries and GM’s traveling Motorama was embraced by the public. Alongside the new and very pricey Buick Skylark and Oldsmobile Fiesta, Cadillac introduced the Eldorado, which at $7,750 was the most expensive GM car to date. Only 532 examples were built for privileged clients and, in conjunction with their Oldsmobile and Buick counterparts, have come to represent a veritable “Grand Slam” in the collector car community.

The Fleetwood-bodied 1953 Eldorado has a 331-cid, 210-hp V-8 and GM’s Hydra-Matic transmission. The Eldorado came with a host of features as standard equipment: whitewall tires, wire wheels (Kelsey-Hayes in this case), signal-seeking radio, foglights, heating system, color-keyed parade boot, fender skirts, windshield washers, license plate frames; power seat, windows, top, brakes and steering. Having a correct restoration and being referred to as “jewelry” only adds to the luster of this exceptional Aztec Red (code 29) example.

Exciting in its mood, brilliant in its styling and dazzling in its beauty – the dramatic Eldorado introduced an entirely new concept of motorcar design. Created by the master craftsmen of Cadillac, this creation exceeded the fondest visions of America’s automotive enthusiasts in period. The fascination and desirability for this American luxury standard is unwavering.