The Ford Bronco was introduced in late 1965 for the 1966 model year. It was available in roadster, pickup and wagon form and featured many Falcon-based mechanical components, as well as an impressive list of options, which allowed buyers to personalize their Bronco. Sales were aided by Ford’s “Total Performance” motorsports campaign, and while the successful Baja racing Broncos of Bill Stroppe carried the Ford banner in off-road racing circles during the late 1960s and early 1970s, Doug Nash campaigned a flyweight AA/Funny Car named the “Bronco Buster” in 1966. The Bronco reputation took off and soon became one of the Jeeps biggest competitors. A small four-wheel drive vehicle was accepted well by the public and it stayed in production up until the 1996 model year.