Lot 164

St. John's 2012

1932 Pierce-Arrow Model 54 Club Brougham

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$57,200 USD | Sold

United States | Plymouth, Michigan

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Chassis No.
1050728
Addendum: Please note that there was a typographical error in the catalogue and this vehicle is offered with reserve.

Model 54. 125 hp, L-head inline eight-cylinder engine, four-speed manual transmission, front and rear semi-elliptic leaf springs, and four-wheel mechanical drum brakes. Wheelbase: 137"

• A wonderful example of Pierce-Arrow quality and substance

• Restored to a high standard during the mid-1980s

• Properly maintained, recently serviced, smooth-running, and tour-capable

The venerable Pierce-Arrow marque had a long and impressive history prior to 1932, having manufactured some of the greatest motor cars of the Brass and Classic Eras. From its earliest days with conveyances like the Great-Arrow, as well as the 38, the 48, and the mighty 66, Pierce-Arrow was the choice of US presidents and America’s elite and was truly one of the world’s premier motor cars. Throughout the 1920s, the marque continued at the pinnacle of the American fine car market, along with Peerless and Packard, representing one of the legendary “Three Ps.”

The controversial merger of 1928 with Studebaker, driven by Pierce-Arrow’s acute need for cash to fund the development of new models, also provided the resources for a new and highly acclaimed eight-cylinder engine in 1929, finally breaking the marque’s long-standing reliance on six-cylinder power. However, as the infamous stock market crash and Great Depression loomed, Pierce-Arrow resolutely continued to focus on its luxury-car roots and its upscale, discerning clientele more than ever before.

At a cost of just over $3,000 when new, the eight-cylinder Model 54 Club Brougham remains a great example of Pierce-Arrow’s characteristic engineering and stylistic excellence. The history of this vehicle indicates that it has always been well-maintained, and it was restored to a very high standard during the mid-1980s by a Mr. Petri, of Buffalo, New York. Additionally, the correct wool broadcloth interior was fitted by the well-known firm of Mosher Interiors, of New York. The next owner acquired the Pierce in 1992 and retained it until the summer of 2006, when it was purchased by the current owner, who is a member of the Pierce-Arrow Society. Properly maintained, recently serviced, smooth-running, and tour-capable, this stately yet sporty example, with the distinctive Dawley headlights, also benefits from proper climate-controlled storage, and it will, without a doubt, provide a wonderful entry to any classic show and tour for its next caretaker.