A car for Buick’s most affluent customers, the Riviera was delivered with a host of standard features including two-speed wipers with washers, backup lights, glare-proof inside mirror, parking brake signal light, safety buzzer, Riviera wheel covers, electric clock, license frame, padded instrument panel, trip mileage odometer, smoking set, front and rear bucket seats, courtesy lamps, deep pile carpet, foam padded seat cushions, center console, heater and defroster and frameless side windows.
Taking on a name already associated with Buick, the Riviera had been a part of the company since the introduction of the hardtop in 1949. Unlike most other GM automotive models, the new 1963 Riviera’s basic body shell and major components were not shared with any other models. With basic styling wrapped up, the body was adapted to a modified cruciform chassis and fitted with the ‘nailhead’ V-8 engine.
The standard Riviera engine for 1964 was the 425 cubic inch "Wildcat 465" V-8. Optionally, for just $139.75 more, a more powerful "Super Wildcat" engine was available, producing 360 horsepower at 4,400-rpm. Just 2,122 Rivieras left the factory with the more potent powerplant, which included dual carburetors, chrome air cleaner, and finned aluminum valve covers. This example represents one of the exclusive Rivieras with this 4 X 2 setup.
Some people erroneously believe Rivieras equipped with the Super Wildcat engine as Gran Sport models. This is mistaken, as the first year for the Gran Sport option was 1965, and it was not available until a couple of months after production of the '65 models began.
The Buick Riviera was a very special car in period; it definitely was not priced to be purchased by the masses. Being one of 2,122 with the Super Wildcat engine provides all the more reason to give this particular car deserving attention.
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