The 1955 Chevrolets were introduced with what many described as a “million dollar look” that set about the effort to transform Chevrolet’s frayed image to one that was renewed, energetic and rousing. Virtually overnight, the Chevrolet brand became a car for the younger consumer, fully in tune with the times. The new V-8 engine had prompted respected automotive journalist Tom McCahill to describe the car as “the hottest car of this brand ever to race down the turnpike.”

Despite the successes of 1955, Chevrolet wanted to insure their sales superiority over Ford and began restyling work on the 1956 model line. Chevrolet’s market research had revealed causes of dissatisfaction with the 1955 models appearance; among the critical reviews, the eggcrate grille was surprisingly not received in a unanimous manner. These studies also showed that the majority of prospective customers wanted a more massive appearing car. Chevrolet would spend close to 40 million dollars to make sure its 1956 models wouldn’t receive similar critiques and succeeded marvelously. The 1956 models benefitted as Chevrolet vigorously applied an up-market philosophy; the front fenders received the “Cadillac flat look” and the hood was lengthened by four-inches. A new full-width grille and Buick-like taillights capped a beautifully executed restyling program.

Carrying a data tag that shows this car originally came in the colors presented; this two-tone beauty captures the spirit of the times from its release date. Code 763 exterior translates to Matador Red with Adobe Beige, while the Code 605 interior signifies red with white, as presented. The Bel Air is driven by a Turbo-Fire 265-cid, 170-hp V-8 engine that is paired to a two-speed Powerglide automatic transmission. Dual exhausts exit the rear with chromed exhaust tips. The Bel Air is reported to have been restored and displays beautiful trim accents, a matching top boot, clock and power steering. Factory hubcaps, color-keyed steel wheels and whitewall tires make for a most handsome presentation for this well-recognized and desirable machine.