Lot 150

Dare to Dream Collection

Nike Air Jordan 1 Bred 1985 OG | Size 12


$15,000 - $20,000 USD  | Offered Without Reserve

Canada | Toronto, Ontario



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To be offered on Friday, 31 May 2024

SKU: 4281
Color: Black / Red
Box Included: No

The Nike Air Jordan 1 is one of the most iconic designs in the history of both streetwear and basketball and is a key part of the origin of the Air Jordan brand for Nike. Designed by Peter Moore, Michael Jordan wore Air Jordan 1s in 1984 and 1985, as well as modified versions in 1986 (after Jordan endured a broken foot).

In 1984, Nike gave Michael Jordan his own signature line of shoes and clothes, which was pivotal in Jordan agreeing to sign with Nike. It was the first time the brand did anything like this, and it paved the way for many of the player collaborations we now see. The term “Air Jordan” was coined by Michael Jordan’s agent David Falk. Falk apparently came up with the name because Nike shoes had air in the soles and, of course, Michael Jordan also played basketball in the air.

Bred Air Jordans are a shorthand synonym for ‘Black and Red’ Air Jordan sneakers, a style Michael wore – featuring iconic Bulls colors – from the inception of the Jordan Brand towards the end of his career with the Chicago Bulls.

The first pair of Breds Jordan wore in the NBA were banned by the league, which imbued the colorway with a certain mythical nature to sneaker culture. The NBA was rumored to fine Jordan $5,000 per game because the colors violated the league's strict uniform code. Nike capitalized on the opportunity and branded the Breds as rebellious sneakers.

In terms of the shoe itself, the original Air Jordan 1s were so popular and successful that Nike continued to make new signature Air Jordans each season. This tradition continued beyond Michael’s retirement, and Nike is currently on the Air Jordan 38. From the day it launched, Air Jordans have always represented the pinnacle of sneaker design. The shoes are unmatched when it comes to quality, craftsmanship, materials, innovation, performance, and of course style.