Buicks success in the 1930s and 1940s had much to do with their expanding model line and having prices just above comparable Chevrolets. The offering of an eight-cylinder engine also put Buick above many mid-line auto manufacturers. By offering a quality car to buyers, their sales grew steadily and they were able to retain a loyal following of doctors, lawyers and professionals.

The 1940 Buick Roadmaster had many styling changes from the previous year including a shorter wheelbase and the elimination of running boards. The exterior styling was streamlined and made the car about three inches lower. Buick Roadmasters were also less expensive than the years beforehand. The changes made by Buick this year were influenced by the Cadillac Sixty Special. Buick production for 1940 surpassed 310,000 for the 1940 calendar year.

This 1940 Buick Roadmaster Phaeton Model 71C recently underwent a frame-off restoration that was finished in 2014 by Buick specialist Les Randolph. This Buick sports an inline eight-cylinder 320-cid engine producing 165-hp paired to a three-speed manual transmission. Factory options included are foglights and a factory AM radio. The model 71C has independent front suspension with coil springs, semi-floating rear axle with coil springs, and four-wheel hydraulic drum brakes at all four corners. The wheelbase of the Convertible Phaeton is 126-inches. This Buick has been fully restored with no touch overlooked.