After noticing his market segmentation strategy was developing gaps in its product offerings, General Motors CEO Alfred P. Sloan conceived the notion of “companion makes.” These new makes melded attributes of higher price points with the practicality of more entry-level models. Intended to convey the marque’s prestige at a lower price, Cadillac’s companion, LaSalle, debuted in March 1927.

By 1931, the LaSalle was offered in 12 distinct body styles, of which five were produced by the prestigious Fleetwood coachbuilder, the same in-house shop that bodied the V-16 Cadillacs. Among the rarest variations was the Fleetwood Seven-Passenger Touring, style number 4657.

The car offered here is thought to have had its Fleetwood body installed later in life; that said, the body maintains a correct Fleetwood tag, script doorsills, and body numbers. The car wears an older full restoration in a stunning combination of orchid hues, including deep purple bodywork striped in a softer shade of blush purple. The chassis and wire wheels have been cloaked in the same striking shade of blush purple with the wire wheels fitted with stainless steel spokes and shod in wide whitewall tires.

The car wears an equally impressive gray and maroon leather interior which is protected by a black Haartz fabric convertible soft top. Abundant accessories include Pilot Ray driving lights, a rear-mounted luggage rack, dual side-mounted spares with metal covers and mirrors, a Heron radiator mascot, and wind wings.

Reported to have been only gently driven since its restoration, this LaSalle has appeared at the Meadow Brook Concours d’Elegance and the model is recognized as a “Full Classic” by the Classic Car Club of America.

Presented in a truly show-stopping livery, this elegant and rare LaSalle presents a wonderful opportunity for pre-war collectors, one which is not to be missed.