Pontiac’s new-for-1960 styling was called the “Air Foil” look; reverting for one year to a single bold center grille rather than the trademark split grille used on the 1959 and 1961-and-later models. The new grille with clean horizontal lines resembled those used on California-style customs of the period. Dual, round taillamps capped off a custom look at the rear, too, as twin barrels from the rear window line stretched all the way to the taillamps.

The overall look was well received, yet the cars were totally different from the previous year. Pontiac continued the Wide-Track theme, and sales increased as the conversion from Pontiac’s image as a solid family car to a leader in style and performance had begun full-force with the advent of the 1959 models. 17,062 Bonneville convertibles were built in 1960. Pontiac promised fiery spirit in their autos, wrapped in luxury unsurpassed by far more expensive cars.

Cosmetically restored earlier in 2014, this Arctic White with white soft-top example has a tri-color red interior and it is driven by a 389-cid, 318-hp V-8 engine that has the highly-desirable Tri-power carburetion setup. The transmission is the automatic variety, and Pontiac is generously equipped with a Wonderbar radio; power top, steering and brakes. As Pontiac proudly proclaimed in period, “Here’s America’s most exciting driving – filled to the brim with action, and wrapped in luxury unsurpassed by far more expensive cars…the Bonneville by Pontiac will give a lift to your motoring life.”