Lot 116

St. John's 2012

1940 Mercury Two-Door Club Convertible

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$50,000 - $70,000 USD | Not Sold

United States | Plymouth, Michigan

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Chassis No.
99A224726

95 hp, 239.4 cu. in. flathead V-8 engine, three-speed sliding gear transmission, ¾-floating rear axle suspension, and Lockheed four-wheel hydraulic brakes. Wheelbase: 116"

• Low production for model year

• Body-off restoration to original specifications

• Consistent local show winner and award recipient

Introduced in 1939, Mercury, named after the Roman god, was the culmination of Edsel Ford’s idea to market a car to compete with medium-priced cars like Pontiac, Oldsmobile, Buick, Dodge, and Nash. Utilizing existing Ford components, Edsel set about creating the new car. Styling was a combination of the Ford Deluxe and the Lincoln Zephyr, while its wheelbase was longer than the Ford but shorter than the Lincoln. Its level of luxury and price strode middle ground, too. The car was an immediate sales success, with over 70,000 units sold during the first year. Equipped with Ford’s ubiquitous flathead V-8, performance was quite good as well.

Little was changed for Mercury’s second season in 1940, since the car was such a success. Front end styling was freshened as the stainless steel headlamp bezels included new round sealed beam headlamps. They were adapted to the existing fender pockets along with the parking lights, courtesy of Ford stylist Willys Wagner. Convertible coupes were essentially carry-overs, though a vacuum-top was now standard. Mercury production was a fraction of that of its sister Ford, with just 9,741 convertibles built for 1940.

This convertible was restored by its previous owner, Lou Griffing, of Connecticut. The body-off restoration was completed approximately four years ago, after which the current owner purchased the car from Mr. Griffing’s Estate. It has been driven less than five miles since purchase. It includes a radio, clock, and heater, in addition to having been updated for road use with turn signals. It has been a consistent prize winner at local shows, having won numerous trophies. Painted a lovely Mandarin Maroon with tan top and brown leather interior, it will continue to delight showgoers as well as its new owner.