Chevrolet and GMC’s “Advanced Design” trucks were revolutionary when they were introduced in mid-1947. The modern styling came out of the desire for a larger cab, more comfortable seating, and better visibility. The result was a truck that has become a styling icon that has been described as one of the most recognized and most sought-after pickups ever built.

This first-year Chevrolet 3100 Thriftmaster features the Deluxe Trim package, which includes chrome bumpers, grille, and window trim and corner windows that—as ads promised—provided “Observation Car Vision.” This truck was thoroughly restored about 10 years ago, where it was refinished in the standard Chevrolet exterior color of Forester Green with a Cream pinstripe and a Medium Tan Metallic Chrome interior finish, and a brown leatherette seat and door panels were added. The dashboard includes the original gauges and hardware, the optional Delco AM radio, and the heater, which is mounted below the dashboard.

This rare five-window example is beautiful throughout and reveals on closer examination a small number of carefully considered modifications that enhance both the truck’s appearance and performance. Improvements on the pickup include whitewall tires, updated wheel covers, a varnished wood pickup bed floor, and the “Chevrolet” name painted on the tailgate. Period-correct Lee Plastics-style aftermarket lenses have been mounted in the taillights, and aftermarket turn signals have also been installed, with their controls mounted on the steering column. Under the hood, dual carburetors have been fitted to improve performance, as has a four-speed floor manual transmission.