By 1953, Studebaker had not released a new car design, but almost 10 years later they would release this fiberglass-bodied sports coupe, which would leave a positive impression for years to come. The Avanti was Studebaker’s last gasp at innovation. It was the brainchild of Studebaker President Sherwood Egbert and was designed in just six weeks by a Raymond Loewy team in Palm Springs, California. Smooth lines, under-the-bumper radiator air intake, and wedge-shape design were key hallmarks in the design of this car.

The Avanti was advertised as a new class of American automobile with sophisticated design and great elegance. Studebaker stated that the Avanti had a “dual personality,” combining power with safety features; it was to be a perfect platform for pure driving pleasure. It was noted to offer the thrills commonly reserved at that time for great European cars and was also touted for its versatility by having room onboard for four adult passengers in luxuriously appointed comfort. Period literature described the experience in these terms: “Driving the Avanti is an indescribable pleasure. It will take you to the country club or shopping in style, or out on the highway for the sheer joy of driving.”

Sources indicate that only 3,834 similar cars were produced in the 1963 model year. With many desirable options, this presents a wonderful opportunity to acquire a car that generated a great deal of excitement upon its introduction and still carries significant respectability.

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