Introduction

As Automobili Lamborghini moves to electrify its complete line-up in 2023 and 2024, the legendary super sports car Aventador is approaching its end of production. In an unprecedented auction, the Italian marque is auctioning the last Lamborghini Aventador LP 780-4 Ultimae Coupé ever produced and an exclusive one-off NFT, in collaboration with two of the most iconic creators of our time, Krista Kim, Steve Aoki, and global brand storytelling agency [INVNT GROUP]™.

Lamborghini

Lamborghini and INVNT GROUP have united three forms of art: design, music and cutting-edge technology to create a never-before-seen collaboration. The auction is the world’s first NFT ever to be auctioned with a physical super sports car. Lamborghini, Krista Kim and Steve Aoki, all leaders in their own fields, will redefine the supercar and NFT space and bridge the gap between the digital & physical world. The last Aventador Coupé and the 1:1 NFT is a celebration of the luxury Italian automaker’s achievements in technology, design and engineering as they take their iconic legacy into the future.

“Lamborghini and the NFT community fit together very well, as we share many values. We are both young-spirited innovators, looking out for unexpected projects and technological solutions”, explains Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “This project is very special for us as it is a true first, a path nobody has ever taken; to collaborate with such outstanding creative minds makes it all the more special.”

Lamborghini Aventador LP 780-4 Ultimae Coupé

Aventador LP 780-4 Ultimae Coupé is a classic transformed into an icon. The most powerful Aventador ever made. With the highest-performing standard-production naturally aspirated V12 engine in Lamborghini history, it incorporates advanced technological solutions and unparalleled design. This gem, the last ever to be produced, the final—and greatest—expression of a family of super sports cars that has left its mark on the last decade.

POWER (CV) / POWER (KW): 780 CV (574 kW) at 8,500 rpm

MAX. SPEED: 355 km/h

0-100 km/h: 2.8 s

For more information visit https://www.lamborghini.com/en-en/models/aventador/aventador-lp-780-4-ultimae

Lamborghini Ad Personam

Krista Kim and Steve Aoki collaborated with Ad Personam, the exclusive Lamborghini customization program to create the one-of-one Lamborghini Ultimate. The design concept of Lamborghini Ultimate is minimalist, with every design element created with a purpose. The bespoke features include:

The physical car will be delivered to the buyer in September 2022.

VIP Utilities

There will only be one collector who will own the ultimate 1:1 NFT Lamborghini collectible that can be shared across generations to come. The lucky collector will be part of the brand’s iconic legacy and will have access to VIP utilities, including:

About Krista Kim

Dubbed as a pioneer in bridging the gap between the real and virtual world. Krista creates immersive digital art through technology as an artistic medium to produce next-gen masterpieces for a new world.

Krista Kim created the visual artwork for the NFT digital companion. It will feature her infamous Mars House & her signature gradient work. For the physical car, Krista Kim collaborated with Ad Personam, the exclusive Lamborghini customization program. Her gradients appear on the livery and the interior trim of the Lamborghini Aventador: “This Aventador is a legend, it is the first physical-digital supercar! When higher states of consciousness meet leading-edge technology & design, we see elevated beauty on another level. In my Lamborghini NFT dream, I envision meditating in front of a sublime Mars sunset with Steve, as he transforms the engine sound into a meditative vibe. I couldn’t be more excited to bring this vision to life in the physical car & NFT.”

About Steve Aoki

Hailed as NFT royalty in the crypto community and on the global stage, Steve Aoki is a 2x-Grammy-nominated music producer, artist, fashion designer, entrepreneur, Guinness World Record holder, NFT visionary and one of the most successful cross-genre artists in the world, with a 77 million average monthly reach across all his platforms. He is a leading creator that embodies innovation and exceptional masterpieces.

Steve Aoki created the bespoke track for the NFT, an exclusive soundtrack for the physical car inspired by the last Aventador and consulted on the design of the NFT and physical car customisaton: “I’m honoured to be partnering with Lamborghini & Krista Kim on this historic project! The drop signifies the ultimate intersection - where the physical world, digital art & music come together as one. Every design element of this car is purposeful. It truly has its own story, & therefore I wanted my music track to reflect its soulful energy – the vibe, the spirit and the power.”

About [INVNT GROUP]

[INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ represents a portfolio of disciplines designed to help forward-thinking organizations innovate and impact audiences everywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; global digital innovation division, INVNT.ATOM; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com.

“This event will likely be one of the most prolific NFT drops this year and will certainly be one of the most historic automobile auctions ever. Our collaboration with Lamborghini, Steve Aoki, and Krista Kim, is a representation of our boundless innovation to bring brands and artists together. I am beyond proud of our entire global group, notably, our innovation team out of Singapore, INVNT.ATOM, HEVĒ our digital content studio, and our [INVNT GROUP] marcomms team.” said Scott Cullather, President and CEO [INVNT GROUP].