Series 328. 85 bhp, 328 cu. in. L-head V-8 engine, three-speed synchromesh manual transmission, semi-elliptic front and rear leaf spring suspension with live front axle and ¾-floating rear axle, and four-wheel mechanical drum brakes. Wheelbase: 134"

• Striking colors; highly equipped with desirable accessories

• An ideal tour or event car; CCCA Full Classic status

• Fascinating and known history from new

As the first project for a major manufacturer by design legend Harley Earl, the LaSalle is considered the first American car to have been styled from concept to production. This example is Fisher Style 8580, which denotes it as a 2/4 Passenger Convertible Coupe with rumble seat. Finished in two tones of striking red lacquer with red leather upholstery and a tan top, this handsome LaSalle carries a known history from new. Its first owner was reportedly Percy Cowan, of Bowmanville, Ontario, a “rum runner” who delivered liquor to New York during the Prohibition era and chose the LaSalle for its speed.

Mr. Cowan retained the car until 1937, when it was sold to a Mr. Fielka, another clandestine liquor trader. He last registered the car for 1955 and retained it until 1969. Jim Statham followed from 1969 to 1977, and then Al Roeder, of Newmarket, acquired it and commenced a restoration, retaining the car for 22 years. Once complete, Mr. Roeder showed the LaSalle from 1990–1991 and then sold it to Allen Manford, of Toronto, Ontario, in 1995, who sold it to the current owner in 1999. As offered, the LaSalle is well-equipped with desirable accessories, including Art Deco-inspired side-view mirrors, dual side-mounted spares, a beautiful “Goddess” mascot, and a radiator stone guard. The grey metal flake wheels are correctly finished; a style which was an industry first.

The RM Research Department has verified that the stamped engine number matches the number stamped on the firewall plate, and the car is identified accordingly, as is standard practice with Cadillac and LaSalle vehicles from this period. A well-maintained CCCA Full Classic, this 1929 LaSalle Convertible Coupe will certainly make an ideal tour or event car for its next owner, and it is sure to spark many interesting conversations wherever it goes.